Product Placement[Name][Institution][Date]Product PlacementProduct placement entails the purposeful inclusion of a commercial content into a non-commercial setting. In other words, it is a practice in which various producers of goods or service providers advertise their products by paying, for them to be featured in television programs and films. Despite the fact that product placement is to some extent riskier than conventional advertising, it has become a common practice to place products into mainstream media including computer and video games, internet, radio, magazines, films, and blogs (MirriAd » history of product placement advertising, n.d.). This paper explores product placement from its beginning to date.Product placement began in the early 1950s when Gordon`s Gin paid to have Katherine Hepburn, a character in ...