This paper concentrates on the primary theme of Pick a branded offering such as Southwest Airlines. Come up with 10 products or services that are alternative extension options. Include some that would be a stretch. Then evaluate each using the three criteria provided in the chapter. in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.

Pick a branded offering such as Southwest Airlines. Come up with 10 products or services that are alternative extension options. Include some that would be a stretch. Then evaluate each using the three criteria provided in the chapter.

Aaker, David A. (2011) Strategic Market Management, 9th edition, Hoboken, New Jersey: John Wiley & Sons, Inc.