Ownership and Branding

This paper concentrates on the primary theme of Ownership and Branding in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Ownership and Branding

Ownership and Branding

What is copyright?

  • Copyright is automatic when _____________.
  • Is a copyright symbol (c) required for a work to be protected under copyright?
  • What are three things not protected by copyright?
  • Logos and tag lines are not protected by copyright but may be protected by ___________.
  • What four factors are used to determine whether the use of a copyrighted work is allowed under “fair use”?
  • What is the first sale doctrine?
  • What is “attribution” as it pertains to copyright?
  • What is “public domain” as it pertains to copyright?
  • When in doubt, get _______ from the copyright holder.
  • Find a credible website (perhaps a .gov website) and briefly describe the difference between a patent, trademark and copyright.




Part II: ISU Library’s OneSearch tool and citing http://www.isu.edu/library/


Using the ISU Library’s OneSearch tool, perform the following search:


Boolean/Phrase: wearable technology

Limiters: Full Text; Scholarly (Peer Reviewed) Journals; Published between 2012 and 2014

Source Type: Academic Journals

Subject: Wearable Technology

Publication: Personal & Ubiquitous Computing


Copy and paste the “Current Search” section on the left side of the screen into your MS Word document.


How would you cite (in a references section) the first search result in APA format?

(Hint: Use OneSearch to help you. If you weren’t in class, visit the OneSearch help link.)




Part III: Creative Commons: 


Watch the Creative Commons video and review the content on the Creative Commons “about” web page.


Answer the following questions:

  1. Briefly describe the purpose and benefits of the Creative Commons.
  2. Briefly describe how Creative Commons help creators opt-out of copyright altogether?

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