Nikon vs Canon

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Nikon vs Canon

 Nikon vs Canon

In the history of every organisation, there are specific events that shape how such an organisations will adapt to serve its market. Such events include the strategies that the organisation embraces in a bid to serve its customers and outwit the competitors in the same market. Almost every organisation today has a major competitor who hopes to outwit, yet the competitor are swift, better and even more adaptive to almost every move that one company makes. Nikon and Canon are notable examples that surface to denote such a high-level competition. Nikon and Canon are two camera producing companies that have been competing for almost nine decades now. They have been responding to the strategies that one company makes by embracing and fashioning new response tactic. The competition starts from the core competencies of these two companies. Canon’s core competency focuses on creating precision mechanics, fine optics, electronic imaging and microelectronics. On the other hand, Nikon focuses on making quality imaging products.

Effects of Growth, Going Global, and Supply Chain Have On Distribution Strategies

The level of growth for these two companies has made a huge impact on the distribution channels that they have embraced. Canon embraced a low-cost production which also incorporates an integrated value chain. The aim of using these models is to save on its resources hence making it feasible to conduct much more research and development of its product. The supply chain of cannon takes the form of outsourcing services where the company consults other individuals in the market on the best response to deliver its products to its customers. Nikon, on the other hand, takes a different approach of developing ties with specific individual and dealers who supply the products to the various stores. In other cases, Nikon consults with distribution companies in a bid to deliver the products to various stores (Rushton, 2007, P.  30).

According to Chevalier & Gutsatz (2012), going global for a company has also been essential in assisting them fashion their distribution channels. The two companies have made their distribution channels by opening up their branded store in the various nations all over the world. These branded stores act as their consultation points for the customers. They also act as the linkage points to the various stores in a nation showing how these products work. They also act as customers restoration points where the company repairs faulty Cameras.

According Davila Epstein & Shelton (2012), going global for the companies has made a significant impact to assist the company realize that a specific market requires a certain type of camera. This makes it possible for the company to develop products and supply them to the target population. In India, Nikon focused on specific retailers that were fit to offering its products as they were strategically positioned. The same case applies to Canon, who focuses on regional distribution as opposed to the national distribution. Regional distribution allows the companies to gain feedback directly from the customer, yet allowing the companies to customize the products they which to deliver to their customers. The two companies have a specific set of distributors whom they scrutinize before they hire to perform their respective roles (Chevalier & Gutsatz, 2012, P. 150).

As Rushton (2007) notes the two companies also have different modes of managing their inventory in respect to how they deem the performance of their different market. In the case Nikon, it is usually very essential to maintain a huge surplus of inventory. They market that such huge supplied could determine the price of each unit of their camera hence influencing their end price on the camera. This is not the case at canon as they more flexible and allows a lot of surplus since being a low cost leader is their overall objective

Effects of Market Shifts and Declines on Channel Strategies

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