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Read the Chapter 15 Case Study: "MOBILE PHONES INVADE THE WORLD"
(Answer each question in 200-350 words)

1. Summarize the key facts of the case. What are the critical issues being presented here?

2. Why have Saudi Arabia and other Middle Eastern countries taken a strong stance on regulating the use of camera phones? Discuss this case in the context of sacred and profane consumption.

3. Discuss the Russian culture particularly as it relates to cell phone consumption. On another note, identify and discuss product categories that are accepted in Russia, but would be rejected in the USA due to cultural differences.

4. As a cell phone marketer, how might you boost sales and usage by influencing cultural rituals and encouraging the development of cultural rituals? Provide examples.