MIDTERM: 4 questions
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MIDTERM: 4 questions Instructions:
Tidd, J. and Bessant, J. (2013). Managing Innovation : Integrating Technological, Market and Organizational Change, 5th Ed. Hoboken, NJ: Wiley & Sons. ISBN: 9781118360637 3-4 SENTENCES PER ANSWER Question 1 Part of the dynamics of leadership include dealing with innovation. Explain the 4 Ps of innovation. Give an example of a product that has gone through an innovative change. Which one of the 4 Ps of innovation did the product go through in order to produce an innovative change? Is there any overlap with another one of the Ps? If so, which one? Explain. Question 2 What are the different network perspectives in innovative research? Why do authors differ in how they define innovation networks? How can networks influence actions of its members? Question 3 Explain the importance of Mintzerg’s structural archetypes? How did these categories have implications for innovation management? How does Mintzberg’s models provide information about which firms are likely to fail? Question 4 What is meant by mass customization? How can market conditions and consumer desires affect customization? Explain any price considerations that must be factored into the mass customization decision. Question 5 Explain the difference between rationalist and incrementalist strategy. Who are the main protagonists of the theories? How have the debates regarding these theories had implications for management?
Content:
MIDTERM Student`s Name: Institution: Submission Date: The four widely recognized Ps of innovation include: (i) product innovation, (ii) process innovation, (iii) position innovation, and (iv) paradigm innovation. Product innovation involves changes in products and services offered by a company. Process innovation refers to changes in the ways products and services are delivered. Position innovation refers to changes in the mann
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