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Marketing Service Design and Delivery
See attached files.
This case is about designing a new service.
(1) Take a fine restaurant vs. a walk-in veterinary and the services they provide. For example, a fine restaurant offers high-end food and great atmosphere. A walk-in veterinary offers the convenience of bringing your pet at any time without appointment
(2) Compare and contrast these services using any 3 of Lovelock`s dimensions (refer to attached PDF labeled Lovelock.pdf).
Do not define the dimensions or use quotes. Focus on applying the dimensions to those services.
(3) Now combine both services. For example a walk-in fine restaurant for dogs. Discuss the challenges of providing the new service, with reference to the attached articles (Lovelock.pdf and 32129010.pdf).
Do not just copy or summarize the references. Present insights.