Marketing plans: background information, characteristics

This paper concentrates on the primary theme of Marketing plans: background information, characteristics in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.

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Marketing Plans are tools used by managers to guide the process of marketing. They contain strategies, and consider many environment aspects that work together to affect the success of the product or service being marketed.

Marketers must learn to do solid research in support of projects. This project must address the following:

Provide a quick definition of Marketing Plans.

Using an article from the following ABI Inform Global, Academic Search Premier, and Business Source Premier discuss an example of how a marketing plan helped make a product/service successful.

On the other hand (using an article from the following ABI Inform Global, Academic Search Premier, and Business Source Premier), discuss an example of how decisions in a marketing plan led to failure.

Analyze what was different in the two examples.

Part 2

In a marketing plan, objectives are created that can be used to gauge progress. Let us have some fun with the concept. Movie studios pay stars big bucks to star in what they hope is a blockbuster. But as we know, there are lots of box office flops (failures).

Using an internet search, find a movie that failed. Provide a quick overview of why the movie was considered a `flop`.

Applying concepts of market plans, extrapolate what could have gone wrong in the studio`s plan with regard to forecasting demand for the project.

This assignment requires the use of ARTICLES from the following ABI Inform Global, Academic Search Premier, and Business Source Premier. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books.

Must use one of the following most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.

Report MUST include a reference list.

All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.

The paper should be written in third person; this means words like `I`, `we`, and `you` are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.

Assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should start with a brief one paragraph introduction and end with a short conclusion.

Please submit as a Word document in APA format using the attached TEMPLATE.

Background on Research Requirements

In the business world, it is important to use research to strengthen points that you make in presentations and projects.
References, to using specific databases throughout this course.

Research is a crucial skill in marketing and learning to use the search functions in these databases is about critical thinking.

The most popular databases for marketing articles are: ABI Inform Global, Academic Search Premier, and Business Source Premier. Must, focus on these databases that contain articles rather than those with reference materials (like Credo Reference) and eBooks (eBrary).

Must, steer away from inferior websites with anonymous writers, articles found on consultant websites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Dictionaries and Encyclopedias most often repeat the information from your text.

For the basic definitions, the Kotler textbook should be used. Donâ??t use old texts or books. Acceptable internet resources include government sites (especially for statistics), websites for Associations (like the American Marketing Association), and company websites when you are researching a company or product. Think of it this way why rely on what we ALREADY know; ADD to knowledge base by going out & researching?

You are not permitted to use Wikipedia or any open source website in this course.

Objective: Discuss the implications of the societal marketing concept.

Analyze cases that focus on key marketing management tasks, such as marketing researchsales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies.

Use effective communication techniques.

Compare and contrast competitive marketing strategies.

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