2023-07-11T10:43:21+00:00

Marketing Plan Project

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Marketing Plan Project

I need helped in developing a marketing plan. The Marketing Plan will consist of the following components:
Introduction of your Product or Service Proposal
Situational Assessment and Analysis (including information about the industry your product or service will be introduced in, your competition and a SWOT analysis
Marketing Strategy (3 to 5 year strategic plan)
Proposed Cash Flow analysis (this ofcourse is based on how you think your product or service will perform
Proposed Implementation Plan
Controls (How will you measure the success of your product or service when you report back to management)

I was thinking of this outline
Page # 1: Executive Overview
Page # 2: Company Overview, Objectives and Goals
Page # 3: Situation Analysis
Pages # 4-5: Segmentation, Targeting and Positioning Analysis
Pages # 6-7: Market / Product / Customer Analysis
Page # 8: Marketing Strategy
Page # 9: Financial Projections
Page # 10 Implementation Plan
Page # 11: Evaluation and Control Metrics
Page # 12 + Appendix (References, other information that might be of benefit)


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