Marketing Plan - New Hybrid Vehicle Product

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Marketing Plan - New Hybrid Vehicle Product

I need help with items 3, 4 & 5 in attached instructions page. I`ve also attached a rough draft of what was done so far for items 1 & 2. I`ve decided to look at a new hybrid car with the following attributes:

1. ability to switch from electric to fuel
2. fuel used is less expensive and can be used from dump waste such as oil grease from cooking. (???)
3. offers more power, space, versatility and luxury while still being reasonably priced

Pricing Strategy:

1. research and design lead to a cost of $20,000
2. If product does well then price can increase to $22,000, if it doesn`t do well with price add incentives for customer to purchase vehicle such as 0% financing
3. for initial distribution focus on the U.S.

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