Marketing and Business
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FE 4 of 4: Marketing and Business INSTRUCTIONS:
Define forward integration and provide a specific example. Briefly discuss the role of forward integration in strategic management. Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
CONTENT:
Marketing and BusinessInsert Student’s Name:Affiliation Institution:Due Date: Forward integration refers to a business concept in which a company (for example, a manufacturer) makes a decision to carry out retail or distribution functions by selling products directly to consumers. This business model is normally termed as “do away with the middle men” since manufacturers avoid using wholesalers to distribute or sell products directly to retailers or avoid using retailers to distribute or sell products directly to consumers. Tradition distribution channel refers to a process in which manufacturers distribute products to wholesalers who distributes the products to retailers who finally sell them to consumers. Rudolf, Dela and Francois (2013) say that in 21st century, supply chain management has evolved and as result businesses directly distrib...
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