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Market and non Market Environmental For AT&T Expansion into China
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Please identify the major market and non-market environmental concerns that AT&T should (in 1993) consider as it attempts to capture a piece of the potential industry earnings (PIE) in China`s telecommunications industry. In this section, you should address the following questions:
· What demand and supply characteristics differentiate the Chinese telecommunications PIE from the U.S. telecommunications PIE?
· Who are the buyers and what power do they have?
· Who are the suppliers and what power do they have?
· Who are AT&T`s competitors and what power do they have?
· How do each of these affect AT&T as it attempts to capture a piece of the PIE?
Please use the attached materials to complete.