Jul 23, 2017

Kodak and Fujifilm

This paper concentrates on the primary theme of Kodak and Fujifilm in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Kodak and Fujifilm


Assignment 1: Kodak and Fujifilm Due Week 4 and worth 300 points Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets. Write a six to eight (6-8) page paper in which you: 1.Describe the history and core business of each company. 2.Compare and contrast the approach to management that each company has pursued in order to embrace innovation. 3.Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response. 4.Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability. 5.Discuss the extent to which management of both companies adapted to changing market conditions. 6.Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions. 7.Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: •Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions. •Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations. •Explain the decision-making process management uses to develop viable courses of action to a variety of management situations. •Use technology and information resources to research issues in management concepts. •Write clearly and concisely about management concepts using proper writing mechanics.

Kodak and FujifilmName:InstitutionKodak and FujifilmKodakKodak, initially known as Eastman Kodak is an America company that dealt with production and sell of film related products. Its founder Eastman Kodak started it in 1888. He had been on vacation and his friends asked him to bring them a picture of his trip, making him become interested in developing the camera. At the time, Kodak was the giant of photography. It was the Google and Facebook of its days with a market share of more than 80% in the United States by early 1960s. This is because; Kodak had managed to simplify the hustle of filming as art and had given consumers the power of the simple camera into their hands. Their slogan “You press the button, we do the rest” related with everyone and success was an assured fete. However, due to poor management calls in relation to the technological revolution in the film industry over time, Kodak found itself in trouble having filled for bankruptcy in early 2012.FujifilmFujifilm is a Japanese company that was started nearly half a century later after Eastman Kodak. It also deals with film and photographic related products. At the time of its launch, Fujifilm primarily dealt with production of motion pictures, dry plates, and photographic papers. However, due to good and visionary management, Fujifilm Company managed to transform its earlier struggles in the market with less that 15% of the United States film and camera market share to more than 40% in the photofinishing market alone. The management identified its strength and weakness and built on the opportunities while ironing out threats that were disadvantaging them in the market (Peitz & Belleflamme, 2009).This paper is, therefore, a comparison of the similarity and differences as it pertains to the management of these two companies and how certain leadership calls affected their long-term results.The Approach to Management When it comes to innovation, the results are always the same i.e. eithe...

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