Issues & Commonplace Name: Institutional Affiliation: Date Introduction The element of celebrity endorsements has become a pervasive factor both in the political scenario and the advertisement industry in the United States of America. Celebrity endorsements have become a multi-million dollar industry that has wood consumers and voters into making decisions ion regard to a product and a leader. Marketers and political figures make use of the celebrity endorsers to influence the purchasing and voting decision with the aim of increasing the sales and voter decisions within a market (Mishra, & Mishra, 2014). It is essential to note that consumers find celebrity endorsements attractive and influential and make their purchasing decisions based on the endorsements. This aspect has also been noted in the political arena where celebrities have been used to impact the voter decisions of states. Considering this, it is essential to note that the history of Warren Harding depicts the manner in which film stars have the capacity to influence masses into the political campaigns. Presidential campaigns have also used celebrities to spur their campaigns with examples of this depicted in the campaigns of John F Kennedy who received the support of Rat Pack, Sammy Davis Junior and Dean Martin (Garthwaite, & Moore, 2008). The Kardashians state as the hottest family that stands out in Hollywood with their reality show “Keeping up wi