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Case 3.4 Pampers Develops a Rash - A Rash Share of Market Share in your text (pages 688-689). use SPSS and the SPSS data (Case3.4Pampers_Data.Sav).

In the Group Project in Unit 4, Crosstabs were used to examine how the various independent variables were related to the development of a brand preference. Using the higher level analytic tool of regression, examine these relationships again and see if you learn anything different.

Interpret your findings for management: What variables play the biggest role in developing brand preference? Does this change your recommendations to management? What recommendations to management would you make based on this analysis?

Post your tables and a 1-2 paragraph summary.