This paper concentrates on the primary theme of In this module assignment, you will be looking at a Promotion. In particular, you will study the use of the Internet to promote products. The remaining in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.
Promotion Strategies - Internet Promotions
I need assistance with the following assignment:
In this module assignment, you will be looking at a Promotion. In particular, you will study the use of the Internet to promote products. The remaining "P", Price, will be examined in the remaining module.
The various topics included in the study of promotion are:
Advertising, Personal Selling, Sales Promotion, Publicity, and Public Relations
Taken together, these forms of promotion are called a promotional mix.
Of the Four P`s of marketing, product is often thought to be the linchpin?the element that holds all the other elements together. Place or Distribution is thought to be the second most important element. In terms of importance, promotion closely follows on the heels of Place.
Will using web-based advertising encourage retailers to carry Estée Lauder`s Advanced Night Repair Concentrate keeping in mind that a "pull strategy" is used to encourage consumers to ask retailers for the promoted products, and since the product can be purchased directly from the company on its website, and since online shoppers for cosmetics are unlikely to be in-store cosmetics shoppers?
The world of promotion is being turned upside down by the internet and by retail consolidation. With newspapers now available online, subscriptions to newspapers are on the decline. Newspaper classified advertising is being supplanted by Craig`s List, Amazon.com, Google.com and Yahoo.com. Federated Department Stores bought Macy`s and changed its name to Macy`s. In so doing, this reduction in department store advertising, the mainstay of newspaper earnings, is causing newspaper advertising dollars to dry up, causing newspapers to be sold, which, in turn, further limits advertising opportunities.
I am required to compose a 3 page response to the above question. It should contain an Introduction, Body and conclusion.
Thanks in advance for your time and assistance.