This paper concentrates on the primary theme of Identify and analyze the major driving forces for change in the external environment of the motorcycle industry. in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 45. For more details and full access to the paper, please refer to the site.

M2 A2Assignment 2: Harley-Davidson: External and Internal Analysis

Instructions for this assignment: Perform all of the elements listed below.

This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, click .next.ecollege.com/pub/content/8d6150fe-487d-48cf-9299-c7fa28638588/AUO_BUS499_5W_Strategic_Business_Plan_Outline.doc”>here for a strategic business plan outline.

Part I – Analysis of the External Environment

As part of the Strategic Business Plan, you have been asked to:

• Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
• Analyze the dynamics of competition using Porter’s Five Forces Model of Competition. Correctly assess the dynamics of competition.
• Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
• Summarize the strategic issues firms in this industry face and identify their biggest threats.

This section should be titled “The Analysis of H-D’s External Environment.”

Part II – Internal Environment Analysis

Financial

Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.

If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:

• Financial
• Customer
• Internal Business Process
• Learning and Growth

Perform a ratio analysis using H-D’s five-year financial performance. Interpret the meaning of the ratios and financial performance.

This section should be titled “The Analysis of H-D’s Current Strategy: Two Views.” Be sure to include the ratio analysis. You may also include other graphics to support your narrative.

Competitors

Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.

Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages.

Be sure you have a clear ranking of the industries’ competitors.

This section should be titled “Competitor Analysis.” Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative.

This assignment should be 4 to 8 pages in length.

Submit your Word document to the M2 Assignment 2 Dropboxby Wednesday, May 18, 2016.

Strategic Business Plan Outline

Part I – Feasibility Study

1. Cover page
2. Table of Contents
3. Executive Summary
4. Summary of Strategic
   Direction [Module 1]
1. Vision
2. Mission/ Corporate
   Values
3. Goals
5. Stakeholders
   Interest/ Needs
6. Analysis of the
   External Environment [Module 2- Part 1]
1. Results from
   Scanning
2. Results from
   Monitoring
3. Competitive
   Environment

i. Porter’s
Five Forces Model

ii. Value Net
Analysis

iii. Dynamics of
Competition/ Competitor Analysis

1. Strategic
   Challenges/ Issues facing the Industry
1. Internal Environment
   Analysis [Module 2 – Part 2]
1. SWOT Analysis
2. Value Chain Analysis

i. Primary
Activities

ii. Secondary
Activities

iii. Resource
Based Analysis

1.
Internal

2.
External

3.
Achieving Sustainable Competitive Advantage

iv. Financial
Ratio Analysis/ Five year period

1. Strategy Analysis [Module 3]
1. Cost Leadership
   Strategy

i. Identify
elements that could lead to sustainable advantage

ii. Advantages/
Disadvantages of this strategy

1. Differentiation
   Strategy

i. Identify
elements that could lead to sustainable advantage

ii. Advantages/
Disadvantages of this strategy

1. Focus Strategy

i. Identify
elements that could lead to sustainable advantage

ii. Advantages/
Disadvantages of this strategy

1. Combination Strategy

i. Identify
elements that could lead to sustainable advantage using several of Cost/
Differentiation/ Focus

ii. Advantages/
Disadvantages of this strategy

1. Industry/ Firm Life
   Cycle

i. Strategic
implications of each stage analyzed

1. Corporate Level
   Strategy [Module 3
1. Identify
   consequences of Diversification

i. Economies of
Scope

ii. Revenue
Enhancement

iii. Market Power

1. Identify unrelated
   Diversification

i. Financial
Synergy

ii. Parenting

1. Methods of achieving
   Diversification

i. Mergers
& Acquisitions

ii. Strategic
Alliances/ Joint Ventures

iii. Internal
Development

1. Corporate Ethics in
   Value Creation
1. Feasibility Study
   Summary
1. Conclusions
2. Recommendations
2. Appendix

Part II – Strategic Plan

1. Cover page
2. Table of Contents
3. Executive Summary
4. Global Economy/
   Factors Affecting Global Economy [Module 4]
1. Motivations/ Risks

i. Motivations
for Expansion

ii. Risks in
Expansion

1. Competitive
   Advantage in Global Markets
2. Entry Strategies for
   Global Expansion
3. Internet Approach/
   Strategy

i. How the
Internet adds value

ii. Internet
Business Models

iii. Competitive
Strategies

iv. Leverage
E-Business Capabilities

1. Corporate
   Leadership [Module 5]
1. Direction Setting
2. Organizational
   Design
3. Organizational
   Culture
4. Leadership Traits
5. Ethical Organization
   Characteristics

i. Identify
elements

ii. Identify
missing elements

1. Learning
   Organization Characteristics

i. Identify
elements

ii. Identify
missing elements

1. Strategic Plan
   Summary
1. Conclusions
2. Recommendations
3. Implementation
4. Risks
2. Appendix