how the company might improve that experience by measuring the customer experience. What metrics should they measure and how would they go about obtaining the information?
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MGT WK 4 Discussion: Customer Service Experience with KFC Instructions:
Consider an organization where you do business. This could be a retailer, airline, online business, or any organization that is of interest. Discuss your customer service experience with that organization and how the company might improve that experience by measuring the customer experience. What metrics should they measure and how would they go about obtaining the information?
Content:
My Customer Service Experience with KFC Name Institution Date My Customer Service Experience with KFC Pattie (2011) defines customer service as the process of satisfying the customer relative to a product or service and having it delivered with efficiency and sensitivity. The experience during this process, directly affects customers’ level of satisfaction with the services offered. This experience is intangib
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