Jul 25, 2017

How computers were used to support the decision making or why they were not used

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Decision Support System


Interview a person who has recently been involved in making a business decision. Try to identify the following: a)The scope of the problem solved. b)The people involved in the decision.(Explicitly identify the problem owners). c)Simon`s phases .(you may have to ask specific questions,such as how the problem was identified). d)The alternatives (Choices)and the decision chosen. e)How the decision was implemented. f)How computers were used to support the decision making or why they were not used. Produce a detailed report,describing an analysis of this information,and clearly state how closely this real-world decision-making process compares to Simon`s suggested process.Clearly identify how computers were used or explain why they were not used in this situation.

Decision Support SystemStudent:Professor:Course title:Date:Decision Support SystemThe scope of the problem was basically concerning a new product that had been introduced in the market by the company. The company itself is in the retail sector and it sells childrenswear, menswear and womenswear. For sometime, the company’s management that comprises the marketing manager and the chief executive officer (CEO) who is also the business owner, wanted to diversify the company’s product range and start selling sports apparel including swimming, running and soccer apparel. Six months ago, the company introduced sportswear in its collection after a research revealed that the segment was not covered adequately and there was a commercial potential to exploit that segment. The management was hopping that there would be increased sales and hence, improved profitability. Five months after introducing sportswear apparel, the management realized that sales were below target. As such, the management’s decision problem was whether to: revise the target? withdraw the product? or revise some elements in the marketing mix? The people involved in the decision comprised the marketing manager and the chief executive officer of the company. Ultimately, they decided to revise the sales target downwards. This real-world decision-making process co...

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