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Find three companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library`s full-text databases and the companies` websites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:
ââ?¬¢Brief company profile
ââ?¬¢Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation.)
ââ?¬¢Marketing strategy for each of the countries/regions in which it operates
ââ?¬¢Differences among the company`s marketing strategies per country/region (e.g., how differences in cultural values affect product development)
ââ?¬¢Similarities among the company`s marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)