Financial Ratio Analysis Report

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Financial Ratio Analysis Report

A. Using the included attachment, JC Penney 3 year trend table of all financial ratios included under the following four categories of ratios (Liquidity, Efficiency, Leverage, and Profitability). Include a brief rationale for each ratio you have calculated. Also present in the table the industry average for each ratio.

b. Compare the ratios calculated against industry averages.

c. For each ratio calculated, write a paragraph interpreting the trends and identify strengths and weaknesses.

d. Assess the financial condition of the company.

e. Discuss other factors beyond the ratios that need to be considered in the assessment of the company`s health.

f. Discuss how your assessment compares to what management is telling the shareholders in the annual report.

g. Identify possible problems you see this company facing in the next year that would require further analysis and exploration.

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