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Factors affecting Marketing decision
Identify the environmental factors that affect global and domestic marketing decisions.
Be sure to address the following:
a. Select an organization with which you are familiar that conducts both domestic and global marketing.
b. Discuss the high-level domestic and global environmental factors that may impact the organization`s marketing decisions.
c. Explain how technology impacts the organization`s marketing decisions.
d. Analyze the importance of social responsibility and ethics as related to the organization`s marketing.