2019-02-14T07:20:12+00:00
Explain what the specific key environmental forces are that created an opportunity for your company.
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Geek Squad: A New Business for a New Environment - Plan Report Instructions:
Review the video case study "Geek Squad: A New Business for a New Environment " on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment. Write a 900 -word report using your Pacific Gas and Electric. Answer the following questions for your chosen organization. •Explain what the specific key environmental forces are that created an opportunity for your company. •Identify if there have been changes in the purchasing patterns of your organization`s target market in recent years. •Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company`s marketing efforts and product offering in the future. •Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors. •Analyze what lessons you might learn from the Geek Squad case study. Include at least three references, at least one of which must come from the University Library
Content:
Elements of a Marketing Plan Report Student’s Name Institutional Affiliation Elements of a Marketing Plan Report 1 Environmental factors that created an opportunity for the company Cultural changes, advancements in technology, competitors and the current social trends all created an opportunity for company (Hollensen, 2015). After a review of the environment that Pacific Gas and Electric wanted to conduct its operations it was established that there were no many competitors in the market. This created an opportunity for the company since the market was not concentrated with many competitors. It was easy to enter the market. However, the cultural changes of the society were changing. It wanted something that would enable them do their chores fast than it was before. Their tastes and preferences had start
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