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Business 499 Case 4: Strategy Mapping and the Growth and Learning Perspective

Instructions:

Module 4 - Case
Strategy Mapping & the Learning and Growth Perspective
Assignment Overview
Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. You may discuss this theoretically or use the Glacier Inn case study presented in the Armitage and Scholey (2009) document in your readings to serve as an example for integrating these ideas. Alternatively, you can use the Hazard Action Zone case study presented in Murby & Gold document (see background readings) if you’d prefer.
Armitage, H., Scholey, C., (2006). Using strategy maps to drive performance. Society of Mgt. Accountants of Canada. Retrieved from:http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Strategy_Mapping_March07.pdfDocuments/Tech_MAG_Strategy_Mapping_March07.pdf
Assignment Expectations
Your essay should be 4 to 5 pages long and include the following:
Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper.
Analysis: In this section you will present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional approaches.
Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka, your professor) as to your position.
Additional Instructions: Your essay should be 3 to 4 pages in length (not counting your title page or references). You must include a list of references. APA formatting is preferred. Do not paste in sections of text into your essay. All of your work must be written in your own words. It’s OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody else’s ideas, or information. That is to say, if you are borrowing a thought from a publication from J. Neutron’s article written in 2010, that section of text must be followed with (J. Neutron, 2010). Quotations, data, and general ideas (put into your own words) should all be cited.

Content:

Strategy Mapping and the Growth and Learning Perspective Insert Name: Institutional Affiliation: Due Date: Introduction Today, about 70 percent of strategic failures occur because of poor execution, and not due to lack of vision. Though, formulating effective strategies is a crucial aspect of a successful business process; it is the execution (implementation) phase where major challenges hindering desired results are found (Kaplan and Norton, 2013). A recent method of improving strategy execution and implementation is known as strategy mapping. A strategy map creates a visual structure utilized to integrate the company objectives from the four perspectives of a Balanced Scorecard. Strategy mapping helps companies to communicate and describe their strategies. This paper describes strategy mapping processes which managers can utilize to implement step-by-step strategy map. Analysis: The Background of Glacier Inn Glacier Inn is studied for the purpose of understanding the strategy mapping process and its relationships to management performance and development of value propositions. Formed in northern Minnesota, Glacier Inn was built as an ice hotel based on the style of Quebecâ€™s Ice Hotel (Armitage and Scholey, 2006). The owners of the Glacier Inn were convinced that such model would be unique to attract adventurous Canadians and Americans. The vision of the hotel is to become an ice hotel of international popular to offer unique and innova...

Explain the process of strategy mapping and how it relates to performance management and establishing value propositions.

Business 499 Case 4: Strategy Mapping and the Growth and Learning Perspective

Instructions:

Module 4 - Case

Strategy Mapping & the Learning and Growth Perspective

Assignment Overview

Assignment Expectations

Content:

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