Follow the instructions for the Assurance of Learning Exercise 9A on page 306 of the textbook. Create a minimum two-page APA formatted paper evaluating McDonald’s strategy. Choose at least one of McDonald’s competitors and discuss its position relative to McDonald’s. Comment on McDonald’s prospects of success against this competitor.

Assurance of Learning Exercise 9B
Evaluating My University’s Strategies
Purpose
An important part of evaluating strategies is determining the nature and extent of changes in an
organization’s external opportunities/threats and internal strengths/weaknesses. Changes in these
underlying critical success factors can indicate a need to change or modify the firm’s strategies.
Instructions
As a class, discuss positive and negative changes in your university’s external and internal factors
during your college career. Begin by listing on the board new or emerging opportunities and
threats. Then identify strengths and weaknesses that have changed significantly during your col-
lege career. In light of the external and internal changes that were identified, discuss whether
your university’s strategies need modifying. Are there any new strategies that you would recom-
mend? Make a list to recommend to your department chair, dean, president, or chancellor.