evaluate Billabong International Ltd.

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  1. Recognizing Billabong International Ltd Revenue In Its Main Operating Activities

The study evaluates Billabong International Ltd. This is a wholesaler and retailer of skate, surf, sports and snow apparel, hardware and accessories which comprise multiple retail banners and brands (Lazarow, Miller and Blackwell, 2008). Established in 1973 in Gold Coast Australia, the company has worldwide operations focusing mainly in three operational regions, Americas, Asia Pacific and Europe (Billabong International Ltd, 2015) The critical point at which Billabong International Ltd transfers risk to the customers is at the point of point of sale or delivery to either the direct user of the products or to other stores dealing with the company’s products. At this point the economic benefits of the transaction are probable to flow to the company either immediately (cash sales) or in the future (credit sales). As such in order for the Billabong International Ltd to recognise revenue in its main operating activities the company has to transfer the risk associated with its products to the other stores not owned by the company (wholes selling) or to the customers (retail sale) either through cash or credit sale. Revenue is also recognized when a gain is made outside the normal business of the company, for example, when the company is paid for referral business (Bloom and Kamm, 2014).

The actions that involve the greatest amount of work in the process of recognizing Billabong International Ltd revenue delivering goods to either wholesaler of retailer customer, and direct sale of goods at the store. In the whole-selling or retailing of its products like accessories, hardware’s and surfing materials, the company has to record the type of the product sold, the buyer, whether the sale are done on credit or on cash, and the number of the products that were sold. This requires a lot of work in recoding, counting and identifying how to recognize ways in which the whole process is carried out. Thus, the point at which the ownership of products passes from the seller to the buyer at Billabong International Ltd stores or delivery to the customers’ destination involves the greatest amount of work. The customer of Billabong International Ltd obtains full benefits and r……………………

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