Name: Instructor: Course: Date: Marketing Market segmentation plays a major role in the ability of the company in question to be in a position to drive the products and services through the market. The marketing ventures of any company are based on research relative to the exact segment that the company should target. It is not possible to sell a product to all the people in any given population. As such segmentation helps the marketing teams, to focus on population segments that are likely to maximize the revenue and effort returns from the market penetration strategies. In the case of Dunkin’ Donuts’ their approach is quite brilliant and well-orchestrated. Relative to the fact that, there is a large population that would just want to have a decent cup of coffee at a fair price without co