2019-02-02T12:01:49+00:00

Do you think if a product promotion has reached you for a product that you might potentially be interested in and the price seems

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Principles of Marketing Products

Do you think if a product promotion has reached you for a product that you might potentially be interested in and the price seems "too high" then the target market in this instance has been missed or perhaps some part of this strategy is price conditioning with end consumers?

Reference:

Acquisti, Alessandro, and Varian, Hal R. (2005) â??Conditioning Prices on Purchase History.â??, Marketing Science, 24(3), pp. 367-38


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