This paper concentrates on the primary theme of Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question. Using the SPSS spreadsheet you submitted last week, you will create an empirical journal article, much like the one you critiqued as your in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.
Culture and Consumption Motivation Part II
Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question. Using the SPSS spreadsheet you submitted last week, you will create an empirical journal article, much like the one you critiqued as your Unit 3 Individual Project.
THE REPORT:
1.Provide a general research background on consumers` motivation to buy.
2.Describe the data collection process.
3.Demographic Charts & Tables:
â-¦Pie Chart for Gender (add a written description below it)
â-¦A chart for Age (add a written description below it)
â-¦Descriptive Statistics of the 6 Factors (add a written description below them)
4.Four (4) Hypothesis Tests (one of which must be a regression)
â-¦Write out a Null & Alternate Hypothesis (alpha = .05)
â-¦Run the test, state the decision rule
5.Apply the research to the findings of your study. What are the implications for marketers?