Discussion Response 1: 
If Georgia Southern wants increase their evening class numbers using the target market of 25-35 year old that did not go to college or dropped out of college and are now in the workforce and reside in the Savannah Area I can think of a few ways to market to them. All of these ways would fall under the marketing mix of promotion. If they aren`t able to let their target audience know that these kinds of courses are available to them they wouldn`t know to get in contact with the university to take them.
My first thought is local television ads. Since our market is just in the Savannah Area Georgia southern could pay for ads to run for their evening classes around the time that most middle class citizens work day ends, 5pm-9pm. This would increase the chances that their target audience would get a chance to see the advertisement.
Another way georgia southern could reach this target audience would be through local news, whether it be online or paper. Which the advancement of technology those in the 25-35 age range would have access to online media more within their home setting as well as on the go with their smartphones. But with electronic news could get the 25-30 range it could miss those within the 30-35 range so having that paper news aka newspaper, local high traffic buinesses, ect. georgia southern can reach more of their target audience. 
Discussion 2 response: There are many actions that could be taken to reach Georgia Southern’s target market. Firstly, they need to decide on the place. Since the ideal evening-school student would be in Savannah, place is the first thing to touch on. Offering many online or hybrid courses and courses in Savannah would encourage working individuals to continue their education. This way it would limit the commute time to and from school. With online courses, students could work remote after work and in their free time. With hybrid courses, students could complete most work online and only have to drive to Statesboro a limited amount during the semester. With courses in Savannah, students could have the traditional classroom setting without the long commute.
The product would be evening-school focusing on business related courses. Considering Georgia Southern can’t offer all of their courses at night, focusing on business related courses is a smart move. This is a broad topic that can be beneficial to most people in their professional lives. This topic expands the target market to more groups than a less diverse major would.
The next phase would be promotion. There needs to be clear communication between GSU and the student. Recruiters should go out into the community to try to spread the word about the expanded evening courses to non-traditional students. They could attend job fairs, conventions and trade shows. There they can meet people who may have a desire to go back to school, but didn’t think it was an option. Having billboards and commercials on local radio shows during traditional commute hours and lunch breaks is also an ideal way to reach a large target audience.
The customer value would play a major factor in the target market of 25-35 year olds who are currently employed. The courses would have to have significant short-term and long-term benefits for the students to feel that this was a worthwhile investment. The courses would have to be less expensive than a traditional 4-year, fully in person degree. Therefore utilizing the hybrid and online courses would maximize information while also lowering costs.