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Importance of Social Media to Social Media Marketing
Discuss the Importance of Social Media to your Industry. Give consideration to how Important Social Media and Social Media Marketing is to the Future Growth of our Industry and particularly your Business.
Discuss Some of the Benefits and Potential Downsides of Social Media
Importance of Social Media
Social Media Marketing Role and to the Future Growth of the Food Industry
As Chehimi (2014) notes, social media plays an essential role in the world today through creation of interfaces that are interactive and which urge individuals to engage in various discursive platforms. Depending on the industry, social media plays a special role in not only marketing by allowing the customers raise their concerns. To the food industry, social media would be considered one of the essential tools of raising product awareness considering food is an essential need to the life of human (Almanza & Ghiselli, 2014). The food industry as opposed to other industries that rely on the tastes and preferences relies on a high level of openness, positive feedback and consistent interaction with the customers to show the food fulfills a high level of standards. The high level of standards would be referring to food that has been prepared under hygienic environments, and which covers the varied interests of the customers. Social media thus allows customers to interact with the company giving feedback on some of the aspects that the company should rectify, improve on, or retain.
Benefits and Potential Downsides of Social Media