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Business research discussion questions

1. Provide a short paragraph explanation for each of the following questions:

a. Discuss the importance of good business research. Please give an example.

b. Discuss the contemporary trends and the nature of the research process.

2. Explain the difference between qualitative and quantitative methods and provide examples of each.

3. Describe what a goal of measurement is in research. Give an example.

4. Explain the difference between attitudes and behavior.

5. Describe hypothesis testing development and why it is important.