Strategic plan- Implementation, Strategic Controls, and Contingency Plans Costco Charisse Brown Dr. Robert Stokes- STR/581 August 14, 2015 Table of contents Executive summary Costco wholesale gives its members the opportunity to purchase high-quality products at a low price. To achieve the retailer’s objectives the there is emphasis on respecting the customers, employees and vendors and obeying the law. Pricing differentiates Costco from other wholesale/ retail membership clubs with the customers mainly buying in bulk. The customers tend to be treasure hunters, and the limited selection of products has allowed Costco to sell the fast moving products in its outlets. Additionally, Costco has sought to expand into new markets and boosting online sales, as customers increasingly shop online. Looking into the internal and external factors affecting the operations of Costco helps the management to implement strategies. This is because Costco’s management can take advantage of the opportunities to gain a competitive edge, but also dealing with the threats. The online platform will also enhance the growth strategy for the customers who prefer online shopping, and this is an opportunity that can be exploited. This highlights product differentiation. The internal environment of Costco is based on offering a diverse product mix at an affordable price, while ensuring that the staff is highly motivated as this affects their performance. Overall, the strategy plan is to...