Jul 23, 2017

Corporate Responsibility and Marketing Strategies

This paper concentrates on the primary theme of Corporate Responsibility and Marketing Strategies in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Corporate Responsibility and Marketing Strategies

Assignment 1: Corporate Responsibility and Marketing Strategies Due Week 3 and worth 240 points Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products. Write a six to eight (6-8) page paper in which you: 1. Examine Apple`s current position on the company`s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. 2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple`s suppliers has had on Apple`s reputation. Support your response with examples of the impact in question. 3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. 4. Determine whether or not you believe that Apple`s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers` workers. Provide a rationale for your position. 5. Analyze Apple`s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results. 6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student`s name, the professor`s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: • Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today`s business environment. • Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation`s economy. • Use technology and information resources to research issues in contemporary business. • Write clearly and concisely about contemporary business using proper writing mechanics.
Corporate Responsibility and Marketing Strategies Name Institution Corporate Responsibility and Marketing Strategies 1. Apple is recognized as one of the leading innovative technology companies in the world. Founded in 1976, Apple manufactures mobile Television. Over the years, Apple has not only strived to make advances in the technology sector while staying committed to coming up with extraordinary technology but also strived to be socially and ethically responsible. The company has been in the fore front in preserving natural environment, contributing resources to the society and taking part in non-profit program aimed at promoting the well-being of the public. Some of the social and ethical responsibilities Apple has engaged in include the support Apple has offered on global education initiatives through offering students and educators with the most recent developments in innovative technology. A good example is the Green Apple Initiatives, which Apple come together with the Center for Green Schools to offer approximately two million children with healthier, safer and better learning environments. The initiative is also committed to raise awareness with regards to learning matters (Apple Inc., 2012). The company has gone ahead to offer targeted technology for every form of learning. Another initiative is the move by Apple to team up with Red Cross in an effort to assist with donations during natural disasters times by offering iTunes applications to make the donation process easier and more streamlined. Apple partnered with Red Cross to raise funds for Typhoon victims in the Philippines. It also announced that it had offered iTunes to be used in the collection of American Red Cross donations intended to be sent to Philippines in the midst of continuous relief efforts. Apple also accepted to offer its iTunes to be used to receive donations following the tsunami and earthquake in Japan. Such initiatives have made Apple to pride itself as one of the leading companies when it comes to environmental safety. Some of its facilities, like the ones stationed in the United States are eco-friendly in that they are powered using renewable energy. The company has measured its carbon emission in an effort to make sure that it maintains acceptable levels in accordance to the EPA mandate. The current position of the company is to be socially and ethically responsible as much as possible, through using material that are less toxic when manufacturing their products and making use of more safe materials that are environmental friendly such as recycled parts and recycled paper. 2. Apple Company has taken into consideration the GRI G3.1 indices that relate to the environmental, the economy, society, labor and human rights for its Governance publication, Recycling and Facilities Environmental Report, Product Environmental Reports and Supplier Responsibility (Caki...

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