This paper concentrates on the primary theme of Consumer Behavior of WalMart in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.

Please read the article that I attached, "Wal-Mart`s Fashion Faux Pas" about Wal-Mart failed attempt to persuade consumers to buy high end items at its store., and address the following question.

As a marketing consultant to Wal-Mart (hired to help the corporation achieve its goal of getting a segment of the consumer market to purchase expensive, higher quality items at its stores) what communications message(s) and strategy (ies) would you suggest Wal-Mart use to get a segment of consumers to think of Wal-mart as the store where they can find high quality but more expensive items (rather than just the best quality at the lowest price)? Be sure to incorporate as many concepts as you find relevant of Learning and Memory, attitudes, communication, Guerrilla marketing, Viral marketing, social networking and opinion leadership as well as the pertinent lingo.