This paper concentrates on the primary theme of Consumer behavior and the four marketing mix components in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.

In order to effectively manage the four marketing mix components (product, price, place[ment], and promotion) marketers must understand how consumers make decisions. This discussion topic focuses on understanding consumer behavior by applying the following characteristics to marketing mix strategy decisions:
- Levels of purchase involvement (low, middle, or high)
- Types of purchase decision-making (nominal, limited, or extended)
- The stages of the consumer decision-making process (problem recognition, information search, alternative evaluation, purchase, and post-purchase)

A visual representation of purchase involvement, types of consumer purchase decision making, and phases of the consumer decision-making process.
- Identify the level of purchase involvement for a recreational vehicle, a coat, and a Fruit Roll-Up®
- Identify the type of decision-making for a recreational vehicle, a coat, and a Fruit Roll-Up
- Explain each of the stages of the consumer decision-making process for a recreational vehicle, a coat, and a Fruit Roll-Up
- Explore how each of the four components of the marketing mix can be managed in order to create problem recognition (stage 1 of the consumer decision process) for a recreational vehicle, a coat, and a Fruit Roll-Up by the consumer