THIS ORDER IS FOR ERUM ONLY!!! ERUM PICK THIS UP. These are the Instructor instructions. Write a 1,050-1400 word paper in which you explain the importance of your selected business’s vision / mission and values in determining your strategic direction. Include the following: Define your business, products or services, customers and what you want your business to become by developing a vision and mission statement. Ensure that you are differentiating your product or service. Evaluate how the organization addresses customer needs and critique how it achieves competitive advantage. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics. Analyze how the vision / mission and values guide the organization’s strategic direction. TO THE WRITER: The name of the business will be Celeste`s 24 Hour Day Care. This business will provide 24 hours day care seven days a week. Please make sure to develop a Vision and Mission statement,and follow all of the above instructions. Use in-text citation and subheadings. Please do not forget intruduction and conclusion. The two books we are using for this class are: Strategicc Managment by Pearce J.A.11, and Robinson (2009). Strategy by A.A. Gamble and Strickland (2006).