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Comprehensive Strategic Marketing Plan: discuss needs in consumer behavior model
The process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions.
Research then discuss the concepts of "needs" and how these needs fit within the stages of the consumer behavior model.
Summarize how you would apply the above discussion to your product/service`s target market and the competition. Note: even though you have "created" a product or service, it makes sense to research real companies and products that might be considered competitors.