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Coca-Cola

INSTRUCTIONS:

"Thirsty for the Triple Bottom Line" Please respond to the following:

Watch the following videos:

Watch Video

How entrepreneurs can change society - the story of Honest Tea: Seth Goldman at TEDxMidAtlantic

Duration: (12:33)

YouTube URL: http://www.youtube.com/watch?v=21d7sOyVGKg

Watch Video

Dr. Woody Interviews Seth Goldman of HONEST Tea

Duration: (6:02)

User: drwoodymedia - Added: 12/9/13

YouTube URL: http://www.youtube.com/watch?v=RNERSmkIUHo

Evaluate Seth Goldman’s leadership performance on the concept of the “Triple Bottom Line” using at least two (2) examples from both resources (at least four [4] total examples) to support your evaluation.

I am looking forward to seeing your different perspectives on how you will apply this to your business.

**My business is a non-alcoholic beverage company called Lamar Renee`.

CONTENT:

Business and Marketing Name: Institution: Business and Marketing The Triple Bottom Line (TBL) is an accounting framework used to measure performance by going beyond the traditional measures of sustainability and performance to include three dimensions namely social, environmental and financial. The fact that this frameworks inc

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