2023-09-11T11:52:41+00:00

Cases: AOL & Time Warner, Harley-Davidson and Sunbeam

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The following case study questions are based on the reading about the mentioned companies and taking conclusions based on the reading of the textbook: Bovee, C.L., Thill, J.V. & Mescon, M.H. (2005). Excellence in Business, Revised Edition. New Jersey. Prentice Hall.

Alternatively, I guess one has the possibility to answer these questions by reading on the companies` cases.

AOL and Time Warner: Fragile Promises
(Pages 161-162). QUESTIONS:
? Why did the media refer to the merger as the deal of the century?
? Why was Time Warner eager to merge with AOL?
? What challenges did AOL and Time Warner face as a merged company?.
? Visit the Time-Warner Website (http://www.timewarner.com). Review the site to get the latest news about the fate of the merger. How is the company doing financially? How much turnover has occurred among high-level executives? If any parts of the business have been sold off, what has the acquiring company said about future prospects?

The Ax Falls on Sunbeam`s Chainsaw Al.
(Pages 187-188). QUESTIONS:
? Why were Dunlap`s goals unrealistic for Sunbeam?
? Was Dunlap`s slice-and-dice plan a long-term or short-term strategy. Please explain.
? Why did Dunlap`s turnaround strategy backfire?

Harley-Davidson-From Dysfunctional to Cross-Functional.
(Pages 212-213). QUESTIONS:
? During Teerlink`s tenure as Harley`s Chief Financial Officer, was the
organization structure flat or tall? Centralized or decentralized?
Explain your answers.
? As Chief Executive Officer, how did Teerlink change the organizational structure?
? Why does Harley-Davidson include outside suppliers on its cross-functional teams?

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I am looking for help with the questions. I want as much information as possible on each case e.g, articles, newspaper clips, etc.

Thank you for this assistance.


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