Capital Structure Analysis Report

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Capital Structure Analysis Report Using JC Penney investor web page and the attachment files do the following on APA style A.Working Capital Management Section 1)Identify which of the liquidity and efficiency ratios were under-performing relative to industry standard or were deteriorating over the three-year trend. 2)Recommend specific changes in working capital strategies for each of the following (when applicable): a)Cash and marketable securities b)Credit policy c)Inventory d)Sources and uses of short-term financing 3)Your recommendations should include a detailed plan of your working capital strategy. Provide quantitative support for your recommendations. Discuss consequences of your recommendations on the firm`s sales, profitability, customer service, quality, risks, and so forth. B.Valuation and Investment Section 1)Prepare a three-year trend analysis table for the following financial market ratios for the company: a)Price earnings ratio b)Earnings per share c) Dividend yield d)Common stock share price 2)Recommend a "buy," "hold," or "sell" (reflecting expected performance over the next 12 months) for the company, based upon your prior financial research. 3)Provide five supporting reasons for this recommendation (including financial, market, and industry risks). C. Cost of Capital Section 1)Calculate the cost of capital (show calculations) for the company using the following: a)Weighted average cost of capital; and b)Capital-asset pricing model (beta). 2)Discuss the relative strengths and weaknesses of the methods above as to the appropriate discount rate for the firm. 3)Describe why these two methodologies may produce different results. How would you recommend that the firm lower its cost of capital?

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