First, go through the following tutorials. There are a lot of them, but they are fairly short and should give you a good introduction to the topics of this module:
Origin of business ideas. (2014). Pearson Learning Solutions. New York, NY.
Decision making and SWOT analysis. (2014). Pearson Learning Solutions. New York, NY.
Competitive analysis of business. (2014). Pearson Learning Solutions. New York, NY.
Market segmentation. (2014). Pearson Learning Solutions. New York, NY.
The following book chapters will give you a more detailed look at these important topics:
Finch, B. (2013). Chapter 4: The market. Creating Success, Volume 35: How to Write a Business Plan (4th Edition). London, GBR: Kogan Page. [Ebrary]
Friend, G. & Zehle, S. (2004). Chapter 9: SWOT analysis. Guide to Business Planning. Profile Books, London [Ebrary]
Srivastav, R. P. S. (2007). Chapter 4: Business opportunities. Entrepreneurship Development and Production Management. Himalaya Publishing House, Mumbai, IND [Ebrary]
There are many other books on this topic in Ebrary if you need more ideas for your assignments. Several more books that may be useful are listed under Optional Reading.
Required Case Assignment Reading
Bangs, D. (2002). Financing proposal for Finestkind Seafoods, Inc. Business Planning Guide: Creating a Winning Plan for Success. Dearborn Trade, Chicago, pp. 149-155 [Ebrary]
Bangs, D. (2002). World Beat Tours business plan. Business Planning Guide: Creating a Winning Plan for Success. Dearborn Trade, Chicago, pp. 175-180 [Ebrary]
Aulet, B. (2013). Step 0: Getting started. Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Somerset, NJ, USA [Ebrary]
Seifert, R., Leleux, B., & Tucci, C. (2008) Chapter 1: Opportunity recognition. Nurturing Science-based Ventures: An International Case Perspective. Springer, London, pp. 1-10. [Ebrary]
Morris, M. (2012). Chapter 4: Business ideas – creation and valuation. Practical Guide to Entrepreneurship: How to Turn an Idea into a Profitable Business. Kogan Page Ltd., London