Business Case Analysis (Marketing)

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Business Case Analysis (Marketing)

Read Attach Case (Marketing to the Bottom of the Pyramid).

Respond to, and discuss the following three questions:

1. Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, and
so on, to people with little disposable income?

2. Can making loans to customers whose income is less
than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified?

3. `Squeezing profits from people with little disposable incomeÃ?¢?"and often not enough to eatÃ?¢?"is not capitalist exploitation but rather it stimulates economic growth.` Comment on this statement.

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