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Business and Marketing Case

INSTRUCTIONS:

Before starting the case, make sure to go through the required reading material carefully. Review the concepts of exchange rates, currency hedging, and other methods of dealing with exchange rate risk. The topic of this module is difficult, so make sure you go carefully through all of the required tutorials and book chapters. When you have finished reviewing the background materials, apply your knowledge of the material to answer the following questions a five page paper:

1.Suppose you are running a very small business that exports all of its products to Europe, and

100% of your revenue comes from Euros. You have a family to support and a drop in the value of the Euro could be devastating to your personal financial situation. What methods do you think would be best to manage this risk under your circumstances? Refer to at least one of the required readings from the background materials in your answer.

2.Consider a large multinational consumer product company with operations in all major advanced and emerging economies. Now suppose the value of Indonesian and South African currencies drops dramatically and the value of the Chinese RMB increases dramatically. What kind of strategic changes in marketing and/or location of production facilities do you think this company should take given these new exchange rates? Explain your reasoning, and make references to Avadhani (2010) and Shackman (2015) in your answer.

3.Suppose you are a financial manager stationed in a foreign country, and your boss at headquarters in New York asks you to make a prediction about the future exchange rates in the country you are currently in. You see that the economy in the country you are in has started to grow more rapidly with a lot of new foreign investment. You also see that prices are much lower in this country than they are back in the U.S. For example, you see that the price of a Big Mac at McDonalds is half of what it costs you at home. Would you tell your boss that you expect the value of the currency in this country will increase or decrease? Explain your reasoning, and make references to Agarwal (2009) in your answer.

CONTENT:

Business and Marketing Studentâ€™s Name Institutional Affiliation Business and Marketing A business is an organization involved in providing goods and/or services with an aim of making profit. It is also referred to a firm or an enterprise. In business, there are risks that an entrepreneur has to consider for effective management of the business thus avoiding unnecessary losses. Proper risk management strategies therefore need to be put in place. Small businesses are at a higher risk of incurring losses due to improper risk management. However, a proper risk management and internal control help the small businesses understand the risks they are exposed to and deal with them appropriately. The aim of the paper is to answer various questions related to both small and large businesses and risk management methods. The paper also outlines various impacts of currency fluctuations in various nations. Question 1 In our case, the assumption is that I run a very small business that exports all of its products to Europe. In addition to that, 100% of my revenue comes from Euros. Given that I have a family to support, a drop in the value of Euro could be quite devastating to my personal financial situation (Avadhani, 2010). In this case, I think there are various methods of risk management I can employ to avo

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Business and Marketing Case

Business and Marketing Case

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