This paper concentrates on the primary theme of Auction-Style vs. Brokered IPO - Skype vs. Morningstar/Google in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.
Auction-Style vs. Brokered IPO - Skype vs. Morningstar/Google
Initial public offerings are mature company`s entry into public ownership and allow access to shareholder equity. They have traditionally been dominated by investment brokers, but a few recent examples show this is not the only method that can be successful. Do "new" e-commerce enterprises benefit from an auction-style IPO? Or should the tried and true method of investment brokers be retained?
What type of IPO should E-Bay use to take Skype public - a traditional IPO or an online auction?
Some issues to consider:
A. The type of investors Skype likely to attract
B. The lessons learned from Google and Morningstar from their auction IPOs
C. Costs and risks of each type of IPO