This paper concentrates on the primary theme of AssignmentYou have just been hired as the new general manager of Golfino’s in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.
AssignmentYou have just been hired as the new general manager of Golfino’s, an Italian restaurant inside of the Wild Weeds Country Club in Mobile, Alabama. The owners of Golfino’s lease the space from the country club. As the GM, your owners would like you to create a market segmentation profile on all of the country club members and their food and beverage activity from the last year. The country club board of directors has agreed to give you this information, as well as their age, sex, and income.•John Dunn: ◦F&B activity: $2,000 ◦Age: 62 ◦Gender: Male ◦Income: $265,000 ◦Home city: Mobile, Alabama •Debbie Dell: ◦F&B activity: $20,000 ◦Age: 48 ◦Gender: Female ◦Income: $265,000 ◦Home city: Mobile, Alabama •Will Stanley: ◦F&B activity: $48,000 ◦Age: 22 ◦Gender: Male ◦Income: $200,000 ◦Home city: Mobile, Alabama •Ian Woodrow: ◦F&B activity: $8,000 ◦Age: 56 ◦Gender: Male ◦Income: $1,200,000 ◦Home city: Mobile, Alabama •Katie Grant: ◦F&B activity: $30,000 ◦Age: 30 ◦Gender: Female ◦Income: $200,000 ◦Home city: Mobile, Alabama •Karrie Grant: ◦F&B activity: $30,000 ◦Age: 30 ◦Gender: Female ◦Income: $1,200,000 ◦Home city: Mobile, Alabama Activity•In your own words, define market segmentation. Describe the purpose of a market segmentation analysis. •Create an Excel spreadsheet for the owners with the variables that have been given to you by the country club board to turn in to your restaurant’s owners. Include the averages of the members from Mobile’s F&B activity and income. •Can you find variables in this market segmentation analysis that are inconsistent? What variables are consistent in this market segmentation analysis? •Based on the information that you have been given from the country club, what is the average level of F&B activity for a member in a year? Is there a correlation between F&B activity and age? •Based on the information that you have been given from the country club, find the correlation between gender and income. Please be able to support your answer.