Asking for A but rewarding B

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Asking for A but rewarding B

There are few questions to answer after reading the case
Evaluate the proposed BSC as follows:
a.From the Discussion section or the BSC literature, what are good criteria to evaluate the BSC measures? How well does the draft scorecard meet the criteria that were stated?

b.Evaluate the draft scorecard in Table 1. How well does it meet the criteria that were stated? List the major shortcomings.

c.What information is needed for these measures?

d.For each measure, determine the level of analysis (i.e., individual, business team, or company).

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