Analyzing Adverts
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DQS: Analyzing Adverts INSTRUCTIONS:
Choose an advertisement from the Internet that illustrates one of the fallacies or appeals discussed in Chapter 10 of Steps to Writing Well. Explain what the advertisement is appealing to and whether or not the advertisement is effective. Provide a critique for two of your peers` advertisements. You can use Duke University`s Ad* Access (http://scriptorium.lib.duke.edu/adaccess/) to search for advertisements by category and time period. EndFragmentStartFragment Include the URL of the website where your advertisement appears, so that others in the class can also view and examine your advertisement. Steps_to_Writing_Well_2C_Edition_11.pdf
CONTENT:
Analysing AdvertsName:Institution: Palmolive is a soap product that is targeting the middle aged women whose skin is now drying up and changing their complexion. It uses the emotional appeal of a middle aged woman who is now very sad that her husband does not take her out any more. As she talks to her mother for advice, her mother tells her it is probably because her skin, which used to be very lovely, is now dry and lifeless.Her mother advises her to ...
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