Topic: Prepare L’Oréal’s SWOT Analysis Assignment Paper

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Topic: Prepare L’Oréal’s SWOT Analysis Assignment Paper


Hello. Please complete this assignment. I am providing my SWOT analysis for you to attach with your additional 4 pages. Please see the instructors remarks on the bottom of the analysis and improve those areas. Please don`t hesitate to reach out to me if you need anything else. Thank you!


L’Oréal’s SWOT Analysis

Patricia Paden


Dr. Ezelle

MBA 643

L’Oréal’s SWOT Analysis

From the look of things, it takes a lot of effort to keep people looking and smelling good. For the past two decades, the cosmetics industry has undergone tremendous changes that have seen companies changing their strategies to remain competitive in the market. There has been changes in the packaging, marketing and even employment in the industry. Traditionally, these trends were driven by celebrities through the choices or professional endorsements. The days of celebrities endorsing products are long gone, currently most people believe that social media is the major cause of these trends. The social media keeps a constant flow of information not only from celebrities but also opinions from friends, friends’ friends and the entire world.

However, although the trends are set, the cosmetic industry is large, willing and ready to accommodate them. The companies are doing their best to differentiate themselves from their competitors through their market niche, prices, packaging, and even through the manufacturing processes. All companies are competing to produce promising products that are natural to attract and maintain customer loyalty. From financial forec


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