This paper concentrates on the primary theme of 1) To what extent do you feel these `paradoxes` partly created by a `misinterpretation of the marketing concept`? in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.
Technology Paradoxes and Consumer
Find the following article:
Mick, D. G., & Fournier, S.. (1998). Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies. Journal of Consumer Research, 25(2), 123-143. http://doi.org/10.1086/209531
1) To what extent do you feel these `paradoxes` partly created by a `misinterpretation of the marketing concept`?
2) Discuss the effects of technological paradox on `the consumer`. Why might it be important for a firm to recognise these as part of their NPD processes?
3) Use examples of your choice to illustrate 2 or 3 of `paradoxes` that you find most interesting.